Getting (More Of) What You Want (Hardback) – A Novel Idea The Groundbreaking Original Guide Master Negotiation Skills With 'Getting To Yes' - A Timeless Guide How To Negotiate Anything Ever since coining the term win-win in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation